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Distribution Channel Problem and Solution of TTS Company

Author: CaoXiaoLun
Tutor: LiuGang
School: East China University of Science and Technology
Course: Business Administration
Keywords: TTS companies Distribution channel management Channel efficiency Performance Evaluation
CLC: F274
Type: Master's thesis
Year: 2011
Downloads: 74
Quote: 0
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Abstract


With China 's sustained rapid economic growth , people's living standards improve, car ownership in China surged. From 2001 to 2009 , China's auto production and sales volume surged from 2.3 million to 13.64 million , an average annual increase of more than 20% , writing the cause surprise and convince the world automobile industry development speed. Car sales and brought a large number of automotive aftermarket repair, maintenance and other related industries huge market potential. TTS is a German -owned enterprises , mainly engaged in automotive maintenance repair for painted surfaces clean dry grinding systems sales and service . Faced with such a huge market , TTS company through the establishment of distribution channels in China , swift play channel advantages of doing business , and become the industry leader. However, with the TTS company's business development and growth, the increasing number of distribution channels , channel conflict more and more frequently , the channel efficiency. The face of the rapid growth of the market is still , TTS company as soon as possible if you do not find the problems and countermeasures channels will be difficult to have a greater business improvement . This paper will TTS companies as the research object from the study \and put forward corresponding countermeasures and suggestions . TTS company hopes to improve distribution channels provide a reference , while also hoping to distribution channel management theory and practice specific applications to enterprise management work .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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