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The Ideological Rheology of Health Communication in China

Author: LiDongJing
Tutor: HanZuo
School: Northwestern University
Course: Communication
Keywords: Health Communication Critical Discourse Analysis Identity Construction and Deconstruction The right to speak Ideology
CLC: G206.3
Type: Master's thesis
Year: 2009
Downloads: 523
Quote: 3
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Abstract


On the real meaning of our health communication research began in the beginning of this century and is built on the foundation of Western research paradigms . After nearly a decade of exploration , the concept of health communication and research framework preliminary clear and architecture , but with freehand and rough outline of the original color . Also need to continue to depth as a new and urgent research areas to explore . The health communication and critical discourse analysis first marriage, critical discourse analysis through the appearance to spy the healthy words hidden behind the power and ideology , as well as the penetration of relations between them deadlocked . This pioneering move , either to deepen the study of health communication theory , they can provide a reference for the advance of China 's health care reform . First chapter discusses the research purpose , meaning and existing research results : the second chapter traced the course of specialization of health communication , concepts , research issues and our study in which time and space coordinates ; Chapter healthy discourse example briefly critical discourse analysis framework , methods and functions ; Chapter interspersed with statistical sampling in critical discourse analysis , the logical comparison study method , a series of reports on the 2008 top ten health news one of the events of the pre- Kuang Chang and two professional Newspapers \The above comprehensive study : Since the new millennium , our health communication trend to the commercialization of humanized by the despotism of steering to the three dissemination momentum coexist moment ready to make a sign of health communication implosion-type ; mass media aware of its own initiative at the same time , healthy discourse to the commercialization of the hegemony of the offset ; media exchange operator with the right to speak of economic capital and is trying to hide something , lack of reflexive . Threat to the health of the people , in order to let the alienation of cognition as the health media operator and researchers should always retain the identity of the \intact adapt to the state of health communication with the social, economic , and political trends .

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