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AA real estate companies to develop strategic research

Author: YuYangFan
Tutor: XuZuo
School: Heilongjiang University
Course: Business Administration
Keywords: AA Real Estate company Growth Strategy Competitive Strategy Strategic Security
CLC: F293.3
Type: Master's thesis
Year: 2011
Downloads: 76
Quote: 0
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Abstract


As in recent years, the rapid development of market economy and the spread of the subprime crisis, Some areas in China appeared irrational increase prices.To ease the housing prices trigger instability factor, the country in land, financing and homeowners mortgage rates etc issued a corresponding macroeconomic regulation and control policy. These policy caused Chinese real estate industry development environment, product development, operation mode and management technology and integrated marketing strategy than ever before all aspects are changed, the traditional open mode and operation management mode is already can not adapt to the new environment development needs. Real estate company to AA from small and medium-sized real estate enterprise that caused great impact, will also make the survival and development of enterprises are faced with the crisis. Therefore, AA real estate company to follow the development trend, efforts to enhance their sense of urgency and mission, must be learned from the past business model and management, we should actively go out for the development of conversion and strategic choice, to adapt to the new changes in the environment, to find new strategies for enterprises to seek a healthy and sustainable development of the benign, new strategy development ideas and patterns.This papers to the AA real estate company as the research object, the strategic management theories for specific guiding ideology, first of all, according to real estate company’s survival environment AA is analyzed and discussed, points out the company locates the industry will face the development situation and trend analysis. Secondly, in view of the present situation and the trend of the industry forward concrete vision and the strategic target, and formulated relevant strategic plan and implementation strategies. Finally, put forward specific strategic enforcement guarantee scheme and implementation suggestion.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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