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Luxury consumption in China appeared the momentum of vigorous development, but how to define what is a luxury, a luxury, today's academia still does not have a universally accepted definition. Generalized luxury from economics, the actual is a price elasticity of demand greater than 1 commodity. The luxury of this study is included in the broad concept, joined the cultural value of the product and hard to get the luxury of other characteristics, in a narrow sense of luxury goods, this luxury is not only high-priced, non-essential, scarce , but also has trade and cultural. With China's gradual integration into the WTO framework for trade system as well as the growing concern for the luxury, the continuous improvement of people's income level, the luxury goods trade gradually become a part of China's foreign trade can not be ignored. But now China's luxury goods trade accounted for only a small part of the total trade of the world luxury goods, and relatively backward development is uneven, there are more problems. The same time, the luxury in our country has been a controversial concept, luxury has had a huge impact on human development and the history and culture of luxury goods also tend to be placed in the position of the center of the whirlpool of social issues, social strife, especially is in the ancient thrift simple Chinese, people always see the negative impact of the luxury, luxury is always interpreted as a waste, unregulated, greed, and extremely unfair, and society in general object of attack. China's reform and opening-up, economic growth year after year, especially in recent years, China's economy is continuously maintained a rapid growth rate, accompanied by the steady improvement of our national income, growing middle class and even the wealthy class . This context, obviously it would be unwise to give up the luxury market already exists, the contrary, if China's luxury goods trade and consumer guide so modest development on China's economy will have some benefits. The development of luxury trade and the establishment of a conservation society does not contradict, but can serve China's economic construction. For luxury consumption in China, and trade problems, solve policy recommendations, including encouraging the exchange of foreign luxury goods companies, rational use of cultural barriers, and strengthen the awareness of corporate social responsibility, and strive to achieve our country in promoting harmonious social development, the establishment of conservation-oriented society based on the appropriate development of luxury consumption, and accelerate the construction of their luxury brand. In this paper, the use of economics analysis, case studies, and a more in-depth study of a variety of analytical methods for dynamic and static analysis of this relatively new proposition of luxury goods trade, explore its manifestations, impact factors, and as a basis put forward its own proposal, to create a luxury brand of our national self-guided luxury trade. Therefore has a certain practical significance. In addition, the author found in the usual learning process for luxury goods, the previous article from the luxury brand building research, research article from the perspective of international trade is less, so this article in theory also has a strong exploration significance, which is trying the innovations of this article. However, due to the more advanced the proposition of this article, all around this proposition is still relatively preliminary, explore only in the level of economics, so inevitably some shortcomings, I hope that further research into the make up.
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