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Research for "Free Strategy" in Shanda Company

Author: FangShiEn
Tutor: LiuZhenYu
School: Xiamen University
Course: Business Administration
Keywords: Online games Free strategy Blue Ocean Strategy
CLC: F49
Type: Master's thesis
Year: 2007
Downloads: 504
Quote: 1
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Abstract


The essence of strategic management research firm on the basis of the analysis of internal capabilities and its external environment to a proactive approach and systems science methods to develop medium - and long - term development strategy for the implementation and evaluation of enterprise . Blue Ocean Strategy is a strategic way of thinking based on innovation , emphasis on how to use the innovation system to guide strategic action . Shanda Networking Development Co., Ltd. \how free strategy formulation , implementation and evaluation \The text is divided into three chapters : The first chapter gives an overview of the course of development of the status quo and to study the practical significance of the strategic management of the company Shanda Interactive Entertainment Limited . Research Framework Chapter II strategic management model , first Shanda market situation and development trend of the industry in which analysis and research , and then expounded the grand enterprise mission using the SWOT analysis of the a big external environment and internal capacity , and then apply the Blue Ocean strategy , increased through the creation - to - delete - to reduce the \The third chapter discusses the the grand \

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