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Market Analysis of the Products of Online Game and the Study of the Decisions of Its R&D

Author: LiJie
Tutor: WangYunFeng
School: Hebei University of Technology
Course: Business Administration
Keywords: Online games Market research Game development Quality control
CLC: F49
Type: Master's thesis
Year: 2008
Downloads: 234
Quote: 0
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Abstract


Online games rapid development in China , but because of the inherent inadequacy of talent and technically , the domestic online games there is a great lack of research and development , therefore , I spent a lot of time to study the industry's overall R \u0026 D Status and some gamers exchange of ideas and to analyze the needs of players , I hope that these first - hand information , look for the guidance of the existing mature theory , strive to explore one can guarantee the economic efficiency of enterprises , but also to obtain a good social reputation of high-quality game products research and development of the road . The the quality game product should be to enable businesses to profit , the players benefit domestic game homogenization , the vulgarization of making a handsome profit , the players benefit from no more than . In response to this situation , I start from the market analysis , network game terminal consumers demand analysis , some discussion and research on how to ensure the high quality of the game on this basis , and hope for those who are ready to enter the online games industry enterprise help . Should be a really good game products \the impact discourage potential gamers into affect nurturing and healthy development of the gaming market . Precisely because , I focus on market research and game development control of two parts , the purpose is to identify the market research under the premise of the players needs to be studied , the development process of the game , to explore how to make our game products after the formal operation neither the loss of the old players , but also to attract new players to join, especially to attract potential gamers into . Focus on the practical operation through process control of the online game development process by careful design of the connotation of gaming products , efforts to develop high quality products , do \

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CLC: > Economic > Information Industry economy ( Zonglun,)
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