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The Study on the Tourism Culture in Dalian

Author: WangZuoZuo
Tutor: SunKeQin
School: Chinese Geology University (Beijing)
Course: Tourism Management
Keywords: Dalian Tourism and Culture Sustainable development
CLC: F592.7
Type: Master's thesis
Year: 2009
Downloads: 836
Quote: 3
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Abstract


In the case of sustainable tourism development and more attention, tourism and culture as a new cultural phenomenon, in all areas of the tourism widespread. Tourism and Culture is widespread in tourism activities, material culture excavated by professionals or designed to meet the specific needs of the tourists and the spirit of cultural products. Dalian has a superior geographic location conditions, rich natural and cultural landscape culture, and actively develop the tourism industry of Dalian Tourism and Culture, can speed up the construction of Dalian tourism brand, Dalian tourism culture has become a special symbol of culture to the world-famous, Dalian sustainable development guidelines for tourism activities. This paper first reviews the theory of Tourism and Culture and several main doctrine of sustainable development theory, summarized the definition of Tourism and Culture: the direction of then analyze and summarize the existing research Dalian Tourism and Culture, in turn grasp of Dalian Tourism Culture Research. Dalian tourism and cultural studies, focusing on the study of Dalian has developed tourism and cultural content, while mining the content of tourism and cultural the Dalian tourism and cultural development potential exists. The paper is divided into six parts: introduction part: mainly on the need to study Dalian Tourism and Culture and the theoretical and practical significance; Research Part I: Summary of tourism and cultural theory and the theory of sustainable development, the summary of Dalian tourism culture existing research; the Dalian tourism environment parts: the main by Dalian Travel geographic location, climatic characteristics of Dalian, Dalian tourist traffic, as well as Dalian tourist facilities overview study the Dalian tourism environment overview: Dalian tourism and cultural development status section: Dalian is divided into five zones: Huanhai Economic Tourism Area, Downtown Area, Central Tourism Area Economic Development Area and the northern tourist Area, Area tourism and cultural characteristics; issues the Dalian tourism and cultural development in part and Sustainable Development Strategies: proposed Dalian travel culture for sustainable development strategy: dig deep cultural connotation of Dalian tourism; great importance to the protection of tourism resources to consolidate go; great importance to the Dalian agriculture eco-tourism and cultural construction; strengthen regional cooperation in tourism; the Dalian tourism and cultural marketing strategy part: the proposed exploratory Dalian Tourism and Culture marketing strategy: segmentation source markets, tourism positioning accuracy; creative to secure travel marketing channels; tourism market standardization; development of innovative travel products.

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