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The Study of Business Process Reengineering on Chinese Fast Food Companies
Author: ZhangQianZi
Tutor: GaoXiaoWei
School: Chinese Geology University (Beijing)
Course: Management Science and Engineering
Keywords: Chinese fast food enterprises Business Process Reengineering Activity Based Costing
CLC: F719.3
Type: Master's thesis
Year: 2009
Downloads: 492
Quote: 1
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Abstract
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The fast food industry originated in the West , the Chinese fast food is gradually developed under the influence of its business model . Compared with Western-style fast food , Chinese fast food has many advantages : a broader target customer groups , the number of products varieties richer , nutrition structure is more reasonable , and the price is more affordable . Chinese fast food industry from the last century started since the late 1980s , after a difficult initial development , initially defined the modern fast-food concept in line with Chinese characteristics , the characteristics and the development of ideas . Chinese fast food industry competitive market , the Chinese fast food businesses to face competition within the industry , but also to deal with competition from other food and beverage companies . Lower margins of most of the Chinese fast food enterprises , the business model is relatively simple , and is typical of the labor-intensive service enterprises . The vast majority of fast food enterprises operating results enhance faced with the need to store expansion . How to maintain the profitability of enterprises in the case of Chinese fast food business scale , safeguard the sustainable development of enterprises , business process reengineering , rise to the strategic level . According to the actual situation of Chinese fast food enterprises business process reengineering theory to study the characteristics of the Chinese fast food enterprises business processes , the introduction of the concept of the internal supply chain of Chinese fast food enterprises , combined with the fast food companies empirical study its internal supply chain processes may the understanding of the relationship of this kind of enterprise business process framework and process . The Chinese fast food business process reengineering implementation process reengineering implementation methods , and the effect of the use of activity-based costing evaluation process reengineering .
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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > Services sector > Food and beverage industry
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