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Electricity as a special commodity in China's economic construction and people's living and social development has played a crucial role. In a market economy conditions, especially in China's accession to the WTO under the new situation , the power industry will change its absolute monopoly situation, and then incorporated into the mechanism of competition , at least, will also take internal competition mechanism . In this case , the power industry is bound to change the past, a single marketing model, the implementation of market economy under the conditions of the new marketing model , in order to adapt to the changing marketing environment of the electricity market , power marketing research work has gradually highlight its importance. This will combine with the form of China's power market segmentation, target selection electricity market , electricity market survey , power marketing organization , planning and control, power 4P marketing strategy , marketing innovation power , the power of marketing Risks and Countermeasures , China's electric power marketing \
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