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The Investigation of the Alumni Loyalty to His Alma Mater

Author: ZhangZuo
Tutor: DongJianXin
School: Jinan University
Course: Educational Economy and Management
Keywords: Alumni Loyalty Alma mater
CLC: G647
Type: Master's thesis
Year: 2009
Downloads: 303
Quote: 3
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Abstract


In this paper,from the current importance of alumni and alma mater,the question of the relationship between the point that the loyalty of the alumni study the status quo is a real and urgent issue.From staff in the loyalty,the theory of customer loyalty research results,and some scholars on the relationship between the alumni of his alma mater,on the basis of innovation proposed is the alumni loyalty to his alma mater as alumni agree to uphold the values at the core of all cultural the extent of the concept,as well as the impact of these factors make a commendable concern about the amount of return on such acts.To the concept based on a nominal indicator of alumni loyalty to a specific design,identified six areas of seven measured variables and the need for 20 issues and conducted a questionnaire survey among alumni loyalty study the status quo path design.In the questionnaire to test changes,the four companies selected for the samples,conducted a survey.Through statistical analysis of the results and found that the status of alumni loyalty more optimistic about the trends,but also in the moral ownership of loyalty is not high prevalence of the phenomenon of co-operation with the wishes of his alma mater is not significantly positive, at the same time in a number of individual indicators,the different people tend to inconsistencies.Of four relatively large differences,statistical distribution of concentration,to explore the views of paper.Combination of these problems,in a careful analysis of the impact of school students to the relationship between this organization and the formation and changes in the basis of internal and external factors,the paper gives four suggestions for improvement areas.

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