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Application Analysis of VI Design for Nongjiale in Daxiangxi of Huaihua City

Author: WangZuoYing
Tutor: QiuHong
School: Central South University for Nationalities
Course: Art of Design
Keywords: nongjiale Dong minority VI design visual image
CLC: F592.7
Type: Master's thesis
Year: 2011
Downloads: 98
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Abstract


The research and practices of introducing VI design into nongjiale ,a model of emerging industry ,as well as building its brand ,improving its management and innovating its operation , is still an original project especially in the frontier of IV design .Based on the theory of VI design and integrating with relevant theories in fields such as Economy , Consumer Psychology , Marketing , Media Economy ,Art and Design ,and Consumer Behavior , this paper is going to , in light of the combination of Visual Communication Design and the national culture of Dong Ethnic Group , discuss the fundamental laws and methods of building visual image for nongjiale and how to apply them in practices——molding the visual image of nongjiale in Huaihua .Blending with the local conditions and customs of Dong Minority as well as its architectural style , this paper will make a deep study of the idea , content and mechanism for marketing nongjiale ,which will serve as the carrier for conducting research and practices with the aid of VI design ,so as to set up the uniquely local brand for nognjiale of Huaihua and enhance its market competitiveness. According to the logical from theories to practices, the whole paper is divided into six chapters. Firstly, on the basis of the research on nongjiale at home and abroad and analyses of its basic concept, this paper gives a definition to nongjiale-based tourism and incorporate VI design into it , meanwhile will discuss its status quo and basic principles for its development .Secondly, by analyzing the conception and meaning of how nongjiale integrated with the VI design , on this basis this paper conducts the visual image located on the brand of Xiangxi nongjiale in Huaihua and, put forward the counterpart design and conception which aim at further proving the theoretical research achievements and guiding practices.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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