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An Investgation of College Teachers’ Sports Consumption and Influence Factors Research in Anhui Province

Author: YangXiaoFang
Tutor: ZhaoShuXiang
School: Beijing Sport University
Course: Physical Education Teaching
Keywords: University teachers Sports Consumption Analysis of the Present Influencing factors
CLC: G812.4
Type: Master's thesis
Year: 2008
Downloads: 238
Quote: 4
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Abstract


Sports consumption is an important part of modern life consumption refers to the use of material and labor to meet the needs of people sporting personal consumption expenditures. With the establishment of China's socialist market economic system, the continuous improvement of the level of social productive forces, the people's living standards, a significant change in consumption structure, consumer awareness and consumer habits, as well as the prosperity of China's sports industry, the field of sports consumption are constantly pioneering and development. College teachers as intellectual workers engaged in education, research work, the precious wealth of the country, the state of health of the college teachers is directly related to the implementation of the national education strategy, the impact of socio-economic process. Therefore, the university teachers must quickly changing consumer attitudes, awareness of sports consumption, the sport as a part of everyday life, the formation of a healthy lifestyle, and continuously improve the quality of life and health level, and make greater contributions to society. In this paper, Anhui university teachers of sports consumption of the object of study, the use of literature, questionnaire, interview, mathematical statistics and logical analysis, the first of the status of the investigation and analysis of college teachers to participate in sports activities, including colleges and universities leisure time and disposable way for teachers to participate in physical exercise causes and influencing factors, exercise time, frequency and physical changes, training establishments, the form and the project; followed by a survey and analysis of the situation of sports consumption of university teachers, including sports consumer awareness and perceptions of sport consumption motives, sports consumption structure and the level of sports consumption; final R-type factor analysis of the factors affecting the consumption of University Teachers, the following conclusions: 1. Anhui Province sports college teachers consumption is not very positive attitude, the sports consumer attitudes than traditional, conservative sport consumption motives of physical fitness and recreational. 2. The Anhui University Teachers consumption structure-kind sports consumption-based sports apparel and equipment classes account for the largest proportion (85.1%), college teachers in the ornamental type and participatory sports consumption less investment. Anhui university teachers for sports in 2006, per capita consumption expenditure was 677.3 yuan, which accounted for 77.4% of the in-kind sports consumption, and participatory sports consumption accounts for 9.2 per cent, the ornamental type sports consumption accounts for 4.2 per cent. 4. Affect the Anhui University Teachers consumer the six factors: socio-cultural factors, consumer environmental factors, time factors, economic factors, awareness of the concept of factors and personal interest factors.

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CLC: > Culture, science,education, sports > Sports > The world of sports > China > Mass sports activities
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