Dissertation > Excellent graduate degree dissertation topics show

A Study of the Object、Content and Recognition of the Social Responsibility in the Travel Agency

Author: XiaHanJun
Tutor: XiaZanCai
School: Hunan Normal University
Course: Tourism Management
Keywords: travel agency tourism stakeholders social responsibility object content
CLC: F592.6
Type: Master's thesis
Year: 2009
Downloads: 362
Quote: 3
Read: Download Dissertation

Abstract


Sustainable tourism must be a responsible tourism, travel agencies as one of the pillars of the tourism industry must assume the social responsibility. Research on corporate social responsibility at all levels has been widely carried out in the field, the relevant theory has also been applied to tourism enterprises, but research on social responsibility of travel agency is basically blank. The object and content of social responsibility are the most fundamental issues in theory and practice of corporate social responsibility. This thesis researches systematically on the object, and content of social responsibility in travel agency, based on the research of corporate social responsibility, and combined with the actual cases in travel agencies.In order to sort out the object and content of social responsibility in travel agencies, based on researching corporate social responsibility, and to define the object of social responsibility in travel agencies by means of the theory of tourism stakeholders, as well as to analyze the related literatures in international tourism organizations and reports of social responsibility in international well-known travel agencies, this thesis proposes social responsibility lists in travel agencies as well as proposes the content framework of social responsibility in travel agencies by means of the same technology line. On this basis, investigating on the travel agencies in Changsha city, a capital city in Hunan province, and the recognition of object and content that tourists towards the social responsibility in travel agencies, this thesis analyzes the current sense of social responsibility in travel agencies as well as compares to the cognitive differences between travel agencies and those tourists that is one of the most important related to the stakeholders.This thesis is divided into five chapters. ChapterⅠis the introduction, including the background of choosening this thesis’s topic, literature review, and research purpose and significance. ChapterⅡestablishes the object lists of social responsibility in travel agencies, analyzing on the object of social responsibility in travel agencies from theoritical and practical part. ChapterⅢdefines the contents of social responsibility in travel agencies, and proposes content framework of social responsibility in travel agencies. ChapterⅣtaking Changsha city, a capital city in Hunan Province as an example, Taking Changsha city, a capital city in Hunan Province for example, ChapterⅣcarries out empirical studies of cognition of the object and content of social responsibility in travel agencies. ChapterⅤis the conclusion, lackage and research prospects.

Related Dissertations

  1. Reseach on Optimal Control of Elevator Group Based upon Ant Colony Algorithm,TU857
  2. Research on the Visual Based Video Coding Technology,TN919.81
  3. The Research and Implemention of Image Retrieval Based on User Interested Feature,TP391.41
  4. Research on Intelligent Learning-Based Multi-Sensor Target Recognition and Tracking System,TP391.41
  5. Application of Q-Learning in the Content-Based Image Retrieval Technology,TP391.41
  6. Research and Implementation on Content-Based Clothing Image Retrieval,TP391.41
  7. The Discovery of User Concept Region Based on Multiple Instance Learning,TP391.41
  8. Research on Visual Measurement for Spacecraft Rendezvous and Approach,TP391.41
  9. The Research of Moving Object Tracking System Based on Embeded Image Process Unit,TP391.41
  10. Gui Design and Application Oriented to Embedded Ultrasonic Detecting System,TP274.53
  11. Research on Visual Detection and Tracking of Mobile Robots,TP242.62
  12. Studies on the Drying Modle and Technology of Tilapia by Heat Pump,TS254.4
  13. Comparative Research on the Contents of Information Technology in Elementary Schools between China and India,G623.58
  14. Aerial Target Anti-interference Recognition and Tracking System,TN215
  15. Melamine Residue and Disappearance in Tilapia,S963
  16. Effects of Low Temperature Stress on Fatty Acid Composition and Content of Oreochromis Hornorum,S917.4
  17. A Study on Junior Classical Chinese Lifestyle Teaching,G633.3
  18. The Research of Public Archives’ Social Responsibility,G270
  19. Synthesis and Quality Control Research of ATPR,TQ463
  20. The Comparative Study of the Course Content of Gymnastics of the Chinese Mainland and Taiwan Professional Sports Colleges,G831
  21. Correlation among Fine Root Standing and Median Root Lifespan of Cartagena Korskinskii and Content of Available Nitrogen in Soil,S793.3

CLC: > Economic > Tourism economy > China 's tourism industry > Organization and management of tourism enterprises
© 2012 www.DissertationTopic.Net  Mobile