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International Cooperation Status and Cooperation Pattern of Guangdong TCM Enterprises

Author: HanXiaoJing
Tutor: ChenYingHua
School: Guangzhou University of Traditional Chinese Medicine
Course: Social Medicine and Health Management
Keywords: Chinese medicine enterprises in Guangdong Province International cooperation Best mode
CLC: F426.72
Type: Master's thesis
Year: 2009
Downloads: 132
Quote: 0
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Abstract


Chinese medicine is the cultural treasures of the Chinese nation , the Chinese people for thousands of years of disease prevention , healing crystals . In recent years , Chinese medicine \However, in general , China , especially in Guangdong Province in medicine the way of foreign exchanges and cooperation than a single , narrow field , lower level, how to better carry out international cooperation in Chinese medicine to become an urgent problem . In this context , this paper , by analyzing the various ways of international cooperation in the study of Chinese enterprises in Guangdong Province , to establish the best mode of international cooperation of Chinese enterprises in our province to provide a reference for international cooperation of Chinese enterprises in our province . This article first defines the concept and content of international cooperation and mode relative term analysis of the external conditions of Medicine International Cooperation of Guangdong Province , the status quo and existing problems , from the content of cooperation and cooperation object dimensions . This paper presents nine and the use of the analytic hierarchy process were analyzed and compared , selected four cooperative way more important of Chinese enterprises in Guangdong Province , namely : technical cooperation with Europe and North America , in cooperation with the Asia-Pacific marketing marketing cooperation with Europe and North America and Europe and North America , production cooperation . Secondly , according to the order on four different importance of cooperation and carry out time , the best model for international cooperation of Chinese enterprises in Guangdong Province , the \based on the type of cooperation , focusing on technology cooperation with European and American pharmaceutical companies and research institutes , the first two successful cooperation carried out on the basis of extensive marketing -type cooperation with the sales channels of distribution channels in the Asia - Pacific region , Europe and America . Finally, international cooperation of Chinese enterprises in Guangdong Province to provide some countermeasures and suggestions .

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