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Zhangjiajie Tobacco Company Marketing Strategy

Author: MouYun
Tutor: ZhengChuanJun
School: Central South University
Course: Business Administration
Keywords: Tobacco company brand strategy channel strategy service strategy
CLC: F426.8
Type: Master's thesis
Year: 2011
Downloads: 230
Quote: 1
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Abstract


Chinese tobacco industry is the national economy mainstay. It has contributed so much to Chinese economy. With the formation of buyer’s market, the increasing internationalization of the home market, and the operation of the Framework Convention on Tobacco Control, how to build tobacco marketing strategy, so that the tobacco industry in a market economy, access to long-term development, to win long-term prosperity and become a new theme. In response to the increasingly fierce market competition, government guidance to the domestic tobacco industry had a "separate business" and other reforms to improve the tobacco business and manufacturing enterprises their competitive capability.Basing on the special background of tobacco monopolization, fires, author analyzed the present situation of management of ZhangJiajie tobacco Inc., then, author use the method of PEST and SWOT introducing the macroscopic and microscopic marketing environment of ZhangJiajie. In the bases, author definited the overall marketing mentality and the target complex. Through further Segmenting, Targeting and Positioning the target market, author instituted the scientific marketing strategies. At last, author brought forward the implementation stage of marketing strategy and security system.Author studied the process systematically about how to analyze or institute or execute the marketing strategy using theories of marketing strategy in the thesis. There would be some practical value for ZhangJiajie tobacco Inc. to upgrade the competitive ability and to control the tradesmen and the ZhangJiajie tobacco market.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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