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Research on the Program of SML Clothing Entrepreneurship

Author: LiMingYue
Tutor: WangDeZhong
School: Sichuan Normal University
Course: Business Administration
Keywords: Entrepreneurship Project Analysis Brand Strategy
CLC:
Type: Master's thesis
Year: 2012
Downloads: 3
Quote: 0
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Abstract


As the old saying goes "Clothes make the man, the Buddha by Gold." Today the material standard of living is constantly developed and competition becomes intense increasingly in the modern society, so a decent set of suits has played a pivotal role. Over the past20years, the demand of the suits has developed from the identification and protection to its aesthetic and culture. The market of suits has become a new growth market. Chinese suits’ market has great potential, and the industrial army of650million people can activate market transactions. Based on the enthusiasm to join the business practice as one of the entrepreneurs, the author analyzed industry market’s environments, subdivide the major consumer markets and consumer behavior, select the location through market research and visited business attire leasing and operating shop owner etc. to study on the program of SML entrepreneurship. Combine the theories of MBA learning with the collected material and data analysis; strive to help the practice with the feasibility of the SML Costumes Entrepreneurship Programs on the brand positioning strategy, the sales strategy, the financial estimates, as well as the enterprise’s strengths and weaknesses.

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