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Context theory and translation theory adaptation options under Public Signs Translation Studies

Author: ZhangLiMin
Tutor: GuoShangXing
School: Henan University
Course: Foreign Linguistics and Applied Linguistics
Keywords: Public Signs Context Theory Translation as Adaptation and Selection Principles of Translation
CLC: H315.9
Type: Master's thesis
Year: 2009
Downloads: 958
Quote: 2
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Abstract

Public signs are widely used in all aspects of our lives, and therefore affect our lives. Language is the public face of public publicity, notice, tips, instructions, display, warning, marking its life, production, life and ecology of solidarity text and graphics information. Where publicity to the public, tourists, overseas visitors, foreign expatriates, Chinese citizens traveling outside business, involving housing, food and accommodation travel entertainment shopping behavior and demand basic public text message content are within the scope of public language study. As China continues to accelerate the process of internationalization, translation of public signs more and more people's attention. Public Signs extremely broad scope, its significance which is self-evident. In order to facilitate foreign friends, more and more public places suggestive language (language publicity) provides the corresponding English translation, the translation of these public signs has become China's opening-up window is an important part. Previous studies on the translation of public signs mostly from the associated theory, teleology, intertextuality theory, aesthetic point of view to explore, from the contextual theory to study public signs not more. As a supplement, this article Context Adaptation and Selection theory and translation as a framework, trying a new perspective Public Signs. The so-called context is a specific form of the language environment, which can be divided into broad and narrow context context. Broader context refers to the social and cultural context, that the survival of the language in the form of social and cultural patterns, which involves all aspects of human life, from the basic necessities of life, customs, values, etc. to. Narrow context refers to the language in the form of specific context, also known scene. The so-called Translation as Adaptation and Selection is from the \Translation as Adaptation and Selection of translation is defined as \choice \Specific to the English translation of public signs is that the translator be considered from three perspectives: language, culture and communication. In the context of this paper, the theory and the theory of translation Adaptation and Selection under the guidance of the principles put forward five translations that are simple and easy to understand, interpret, elegant translation and not translated, irony is that, Parodies and creative translation principle. The novelty of this article is: First, the context of the theory and application of translation options to adapt to English translation of public signs is publicity Translation Studies a new perspective; Second, the proposed five principles Translation of Public Signs Translation perfection helpful. This article consists of the following six parts: first chapter outlines some pointed out the purpose of this study, the significance, the main points and structural arrangements. The second chapter of literature review section introduces the definitions of public signs and linguistic identity, focusing on the English Translation of Public Signs domestic status quo. The third chapter is the theoretical framework. This chapter describes the context of the theory of adaptation and translation of selected two basic theoretical concepts, as well as the theory of context the importance of English Translation of Public Signs, Also, this chapter describes the translation sector \environmental adaptation and translation theory and translation of public signs of the close relationship. The fourth chapter is the main part of this article. From the context of the theory and try to translate the choice of adaptation of the perspective of Public Signs. The author first analyzes the translation of public signs in the presence of the problems and the reasons causing these errors, and also describes the translator in the translation of public signs in the role. This chapter focuses on the theoretical context of adaptation and translation of English Translation of Public Signs in the specific application. Translation of Public Signs in both the translator also choose to adapt. Translator \Specific to the English translation of public signs is the translator from three aspects, namely, language, culture and communication point of view be considered. Chapter V is the author proposed five principles of English Translation of Public Signs. They are simple and easy to understand, interpret, elegant translation and not translated, irony is that, Parodies and creative translation principle. Chapter VI concluding section aims to summarize the use of contextual theory and translation Adaptation and Selection for Translation of Public Signs can effectively avoid the previous English Translation of Public Signs prone to various errors, the translation of public signs have some guidance significance. Finally, the authors further research on language publicity suggested.

Context theory and translation theory adaptation options under Public Signs Translation Studies

Abstract

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