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The Study on the Marketing Strategy of the Magazine Special Focus

Author: NieKun
Tutor: LiLiMing
School: Central China Normal University
Course: Journalism
Keywords: Special attention to Reader Brand Marketing Channel Marketing Marketing 4S ' strategy
CLC: G239.2-F
Type: Master's thesis
Year: 2009
Downloads: 38
Quote: 0
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Abstract


\Magazine sales ranking , second only to the reader , and living in the runner-up position . Periodical field , it is known as a dark horse , never stopped its research . This paper attempts to interpret the success of the \Rely solely on the post office to issue different with \and include the other private issuing company . From a micro perspective , the marketing strategy of \One of the most important is its product strategy , good content and effective marketing tool , constitute \Relatively only identify the \. Jump out to look at the issue , and perhaps see the bigger picture .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Countries in the world publishing industry > China
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