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The Role of the Mass Media in the Communication of Environmental Protection in China

Author: ZhangBingXia
Tutor: LuoYuan
School: Southwest University of Political Science
Course: Journalism
Keywords: Environmental dissemination Mass Media Role and function
CLC: G206.3
Type: Master's thesis
Year: 2009
Downloads: 639
Quote: 5
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Abstract

The 21st century should be a century of human society highly concerned about environmental issues, has real impact because of the deterioration of the environment to human survival and development. Environmental hazards events occur frequently, the environmental movement is rising, government, non-governmental organizations, the public, the mass media are included within the field of environmental protection is to play their respective roles in the environmental spread jointly responsible for dissemination of environmental protection task. Which the mass media as the most widely used contemporary medium, environmental information dissemination activities play an important role. Spread from the environmental theory of integrated use of communication studies and ethics, logic clearly elucidate the role of the mass media in the dissemination of environmental protection are assumed which, as well as the mass media is how to effectively play its positive role and function, at the same time weaken its negative function impediment, and on this basis, put forward some suggestions to enhance the ability of the mass media environmental dissemination role. The article main part to begin to define the environmental dissemination of the concept and the rise of the spread of environmental protection, and development. Environmental dissemination of the proposed extension, extended on the basis of environmental news. In this paper, a broad definition to define the environmental dissemination of environmental information dissemination activities, interpersonal, group, organizational, mass media and other media communication subject to the mass media, the public, government and non-government environmental any organization, and dissemination of content includes the state of the environment, environmental crisis, environmental events, environment, culture, environmental awareness, environmental decision-making, environmental protection and the rule of law, environmental protection industry, public participation in all the information related to environmental protection. The rise and development of the environmental spread mainly elaborated As environmental issues become increasingly prominent, the Environmental Campaign soaring and the extensive involvement of the mass media, so that the concept of environmental protection into every corner of human society and behavior, and in this proposed on the basis of the important role of mass media in the dissemination of environmental protection. The articles focus on part of that is for the important role of the mass media in the dissemination of environmental protection, environmental specific which spread role play, the spread of mass media and how the media function is to play and affect audience behavior. The main role of the mass media: the opinion leaders of a monitoring of the natural environment and environmental protection. The mass media as a natural environment monitoring, aimed at assisting human understanding of complex changes in the natural environment, to enable them to fully realize their adaptation. In this process, the mass media continuously open, a large number of the state of the environment and changes in the development of the information provided to the audience, to monitor the surrounding environment. The role of mass media as opinion leaders of environmental protection is the choice for ambient information and explanations, the social function is to effectively play its links. Mass media exposure to deviant behavior to strengthen social norms, to help society as a whole to reach a consensus, and may prevent a threat to social stability, but also can often reflect the management of public opinion and its expression;, environmental information public platform provider Call of environmental regulations and policies, promoters. First, the mass media in the dissemination of environmental protection as a public information release platform for government, business, non-governmental organizations, public and environmental forces such as the dissemination of environmental information. Second, as an information exchange platform, the mass media to educate the government, enterprises, non-governmental organizations, and the public on the issue of environmental protection of free discussion. The same time, the mass media by the major environmental problems in a timely manner presented the views of all levels of environmental protection quickly, fully reflected by the pressure of public opinion to promote government environmental regulations, policy formulation and effective implementation;, shapers and the general public of the environmental and cultural value ecological aesthetic advocates. Wide range of effective dissemination of ecological culture implanted in everyone's consciousness, the natural feeling of \will only become scattered in consciousness exist within certain groups, but has become a tremendous force to affect the behavior of the whole society. In this era of environmental protection, the mass media by the audience toward eco-aesthetic, natural, peaceful state of mind to appreciate the beauty of the natural environment, both for the self-improvement of environmental protection or human, will be of great benefit. Finally, do these roles of the mass media in the dissemination of environmental protection may cause some negative analysis and summary, is mainly caused by the dissemination of information by the \based on the three-point proposal to strengthen the functioning of the mass media role: First, the update of the media practitioners environmental dissemination of ideas, looking for environmental philosophy of harmony between man and nature, from the local Chinese culture and have a contemporary environment spreading awareness of the concept of justice and technology risk; Second, we must strengthen the understanding and flexible application of media practitioners for environmental science and knowledge; Finally, to strengthen ties and cooperation between the mass media and the government, the public and environmental non-governmental organizations, co- efforts to better achieve the purpose of environmental protection and propagation.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory > Mass Communication
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