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Study on Audience’s Participation of the Agenda Setting under the New Media

Author: ZhouMian
Tutor: Li
School: Southwest University of Political Science
Course: Journalism
Keywords: Agenda setting New Media Audience participation
CLC: G206
Type: Master's thesis
Year: 2009
Downloads: 982
Quote: 2
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Abstract


The emergence of new media-based phone and network, making some of the classic theory of propagation effects have been strengthened, some classical theory encountered unprecedented challenges, more importantly, the new media is still the basis of the traditional theory proposed some new subject, all the things that we need to re-adjust their cognitive. Famous \and challenges at the same time, new media also makes the theory has been to expand the scope of its research and depth possible. The past two or three years, China has many new media events, network events majority, a feature of these events is the broad participation of the general public, and it is because of the participation of the majority of ordinary people making the \With more research significance. In addition, in the era of new media, the occurrence of a news event is almost impossible to escape from the Internet and mobile phones as a tool of audience participation, in other words, has not within the range of what news is not in the network and mobile phone coverage. Therefore, in order to talk about the new media agenda setting theory, or analysis of news events in the new media, must be at the core \profound analysis discusses the new features of the news events reported in the new media age. The text of this paper part of the nearly three thousand words, including four major parts: the first part is mainly an overview of the \It is worth noting that the understanding of new media kernel is different from the general sense of the definition of \Generalized new media, including digital television, IPTV is not included, this is because on the one hand, they can not let the audience to pass their own opinion, once the audience can not communicate their views, participate in agenda setting ring hollow; On the other hand for, still there is no difference between traditional TV. The second part is more special, devoted a chapter to a news event in the era of traditional media as a case to analyze the agenda setting theory, the purpose is to make the news event concluded with the new media age compared this comparison The reason is that on the one hand, \things, in the next two sections, it is this analysis method to compare and expand deeper; \can see that. The third and fourth part can be seen as two sides of an issue, and the third part discusses several characteristics of the audience involved in agenda setting, the fourth part focuses on exposition presented to the audience to participate in the new media agenda setting worthy of reflection, the two parts discussed the agenda setting theory presents the characteristics of the new media age and the need to improve and strengthen the part. The two parts, focusing on a careful, in-depth analysis in the fourth section, the purpose is to ask questions and find solutions. These issues relate to a number of disciplines, I limited ability, just try to go to the formulation. In the choice of examples, the author is not isolated to analyze one instance, leads to a deeper discussion but through the stories, some cases the originator is not started in the new media are inextricably linked, but with the new media, I believe that it will instead be able to reflect a more three-dimensional in this article will. In short, in the face of the rapidly changing new media, both practical and theoretical researchers need to actively adjust their thinking, new perspectives, new ideas and new methods to Celebrex advanced media concepts to the study of traditional communication theory updated ideas, which is the purpose of this article hoping to reach.

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