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Research on Marketing Strategies of Social Networking Websites in China

Author: ShenYiChao
Tutor: LingZuoYing
School: Communication University of China
Course: Communication
Keywords: SNS Social network Social networking sites Website Promotion Website Marketing Campus network Six Degrees of Separation
CLC: G206
Type: Master's thesis
Year: 2009
Downloads: 3716
Quote: 27
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Abstract


As network technology continues to update and development of the Internet has been changing shape . In recent years, a condition known as SNS (Social Network Service) of the emerging network applications , the current Internet industry has become the most talked about hot spots , China's SNS sites have mushroomed emerged, widely welcomed and sought after by users . SNS in the fierce market competition environment , China's SNS sites you want to stand out and get better development, we must look to suit their own marketing strategy. This thesis has strong practical significance and innovation , the first two chapters the concept first SNS sites , features , function values ??, development status and outstanding issues were analyzed , stressing the importance of marketing the site , and then in the third fourth chapter to tease out the SNS site different from the traditional site of the unique marketing ideas, put forward for the SNS website business model and marketing strategy. I believe that , SNS website is social relations between people based on the existence , and therefore marketing SNS website user must first attract and unite , to obtain a stable relationship between resources and resource users , and then consider how to change user resources into economic interests. Therefore, this paper presents not only at various stages of user-oriented marketing strategy , but also analyze the use of resources for the SNS website profitable business strategy , emphasizing the SNS website integration with external resources development and strategic cooperation , and the future of SNS website operations carried out exploration and development prospects .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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