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The Possibility That the Grass-NGO Develop Its Space When the Media Have an Effect on It

Author: WangQingLin
Tutor: CiQinYing
School: Central China Normal University
Course: Sociology
Keywords: Grassroots organizations Media Agenda setting
CLC: C912
Type: Master's thesis
Year: 2009
Downloads: 372
Quote: 1
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Abstract


The rise of the tide of global associational revolution, market and enterprise in the field of social welfare and government failure \Wenchuan earthquake, the public and academia to see a strong social function of non-profit organizations in the disaster unfolded contributions. At the same time, in the Chinese context, the the existing various systems on the rise and development of grass-roots organizations have some unfavorable factors, to some extent, restricted the development of non-governmental organizations, especially grassroots organizations. Single from country --- market --- social analysis framework grassroots organizations is bound to come: only changes to the existing system, grassroots organizations have appeared and possible events. With the development of information and communication technologies, in the long wave of media-oriented society gradually formed the grassroots organization of the living space is necessary to rethink. Profound because of the dissemination of information on the impact of social interaction, to achieve the temporal remodeling and off domain, changing the original mode of communication, cognition and behavior patterns, changing the mode of communication of grassroots organizations and the external environment. Case Gesanghua Western Student Association, examined its development path, the authors found Gesang realized from \performance is also growing. Role which the media play a the Gesang space expansion, specific performance: the possibility of the establishment of the Internet as Gesang --- media showcase and strengthen the social legitimacy of Gesang (including moral legitimacy political legitimacy and performance legitimacy) --- social legitimacy, and then into legal legitimacy --- media enterprises and public donations of Gesang possibility. This article depicts the role played by the media the Gesang space expanding, but we should also be a clear understanding of: continuously expand grassroots organization of space behind there Grassroots elite continuous efforts, the Government of the grass-roots organization and management \deregulation and other factors. This article is only to provide a new understanding of the ideas of the grassroots organization of space to expand grassroots organizations should also pay attention to the activities of the power of the media by means of, and to make good use of the media, rather than the use of the media, Finally on how grassroots organizations made some suggestions with the media.

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