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The Editorial Force in the View of Communication

Author: XuQingXin
Tutor: ChenPeiAi
School: Xiamen University
Course: Journalism
Keywords: Spread Edit force Effect
CLC: G206
Type: Master's thesis
Year: 2009
Downloads: 79
Quote: 1
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Abstract


With the development of society, communication tools are also evolving. In the continuous development of the spread of the chain, the information needs shift from passive to active, have seen an unprecedented personality need not only for information content, and dissemination tools subjective choice. Audience of this choice makes the the Information Dissemination party by the buyer to the seller, you must accept from my transmission, I spread you can refuse to accept. Increasingly large changes in communication channels, information dissemination path becomes diversified from a single, dissemination of results from the controlled gradually into uncontrollable. How to deal with this change, the dissemination of news dissemination closer to the audience closer to the market, has become an information release party - the media must face up to the situation and the problems to be solved. This article edit force communication channels the germinal and use the research, intended to found the existence of a trivial reckoned with in the dissemination of vision, that editing force through the specific role of this force in the communication channels. awareness and understanding of the dissemination of information and the control of the law. The article from the edit subjective and objective position to proceed, then edit each link in the whole chain of transmission understanding along the source of the communication channels. The editorial force needs on the basis of previous studies, focusing on the concept of editorial, editorial force in specific dissemination edit force development and changes in editorial force and dissemination of results of the relationship between aspects of the discourse. Edit force of subjective and objective role in the dissemination system not only set forth a more comprehensive discussion and dissemination system, so the usual role implied in the dissemination process of editing, the effect is more clearly shown in front of people. Specific research, combined with radio stations and other communication tools for the study of object combination of original editorial theory and communication theory, research methods, case studies of specific media, given a the propagation vision in edit formation development of the \The relationship of ideas put forward their point of view, Editorial Thoughts and edit the relationship is: edit ideology is planning editorial force action. Thinking of directing action action reflects the thinking. The results of that action directly affects the thinking of the follow-up and re-formed. Dissemination system, edit thinking strategic editorial force tactics editorial ideas to decide whether action edit force to decide how to act, only the two together before being led to the perfect information dissemination.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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