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MICE industry is a sunrise industry, it has huge economic ramifications and the economy associated with effective regional economic development boosters. In recent years, Hefei exhibition industry showed accelerated development trend, Hefei modern service industry support. However, compared with the domestic exhibition industry developed city, Hefei exhibition scale and market share is not large, not many genuine influence of domestic and international exhibition brand, competitiveness is not strong. Therefore, Hefei how to make use of its advantages, bigger and stronger MICE industry to achieve economies of scale, brand and internationalization, and continuously improve Hefei exhibition industry in the domestic and international competitiveness and visibility, so that the exhibition industry has become Hefei The new economic growth pole, Hefei playing regional MICE Metro, has a very important practical significance. This article is participating in a mentor chaired Tourism Bureau of Hefei the tender subject Hefei \Hefei Exhibition industrial management departments and government agencies, as well as the main exhibition business and related aspects of experts to conduct research on the basis of the analysis of the development of the MICE industry in Hefei status quo, not only pointed out the advantages of the development of the MICE industry in Hefei , including the rapid development of the economy, better stadiums resources, locational advantages, and transportation advantages, abundant tourism resources, as well as strong scientific and educational resources, professional Exhibition economic sense, the degree of market-oriented, exhibition and brand, industry associations, convention and exhibition research and personnel training, exhibition supporting facilities, exhibition and tourism-depth analysis of the main problems of the development of the MICE industry in Hefei. On this basis, the paper clearly Hefei, the general idea of ??the development of the MICE industry and development objectives, and proposed a number of suggestions for the development of the MICE industry in Hefei: raise the level of awareness of the exhibition economy, the transformation of government functions, nurturing Hefei own exhibition brand, to play the role of the industry association, the emphasis on Exhibition theoretical research and the training of personnel, to strengthen the convention and exhibition venues, facilities and related service facilities, and strengthening the cooperation of the exhibition industry and tourism. Based on the comprehensive analysis of the background and history of the development of the MICE industry in Hefei, the status quo, the advantages and the problems on the basis of suggestions targeted. I hope this article about Hefei ideas and suggestions of the development of the MICE industry, the Hefei government decision-making and the development of the MICE industry has certain practical significance and reference value.
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