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A Research on the Development of China’s Online Game Industry

Author: ShangHui
Tutor: FuXueCheng
School: Henan University
Course: Industrial Economics
Keywords: Online games SCP Analysis Development trends Proposal
CLC: F49
Type: Master's thesis
Year: 2009
Downloads: 1227
Quote: 8
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Abstract


Online games in China since generated more than ten years and now , due to the characteristics of online games , but a lot of people tend to think of the health of minors from online games community , attention is focused on the negative impact of the online game , so that something new has still not been recognized by the society as a whole . However online games at an alarming rate in development . In China, the output value of the online game has exceeded the production value of the film industry , has become a major pillar of the cultural industry , many effects on society as a whole . Booming online gaming industry has given rise to a society attaches great importance to the relevant departments issued a number of policies , descriptions and comments on the online game is also often seen in the mainstream media . However, the domestic academic analysis of the economics of the online game industry less a lack of theoretical support for the development of the industry , so from an economic point of view to analyze the industry has a strong theoretical and practical significance . Firstly, the definition of online games , classification , characteristics and development history of a simple description to describe the status quo of China 's online game industry , and the stage of development of the online gaming industry and the development model to make judgments . On this basis, the use of the structure - conduct - performance (SCP) mode analysis of the development of China 's online game industry organization . The analysis revealed : China 's online game market products , higher trade barriers , belonging to an oligopoly market ; taken to online games market vendors pricing strategy of the secondary price discrimination \a high-risk , high-return business , but the higher profit margins of the industry with the expansion of industrial scale rapidly reduced. Papers based on the industrial market situation , summed up the four major trends in the development of China 's online game industry , namely : Nationalization , diversified , media and internationalization . Finally, the article on the network of the Chinese game industry addicted question thinking and healthy online games , PW and virtual property .

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CLC: > Economic > Information Industry economy ( Zonglun,)
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