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With the deepening of the reform of the domestic telecommunications industry and increased competition , the traditional technology -driven marketing strategy for the purpose of selling products gradually being customer -centric replaced to meet customer demand for the purpose of market strategy , customer resources become the focus of the enterprise competition . The fierce competition has led to customers in an unstable state , the operators are faced with a serious churn problem , how to prevent the loss of customers , the implementation of the customer to keep working , and has become one of the focus of attention of the operators . In this paper, the author of the work the QD Unicom CDMA customer retention project study , project management theory , to study the problem of loss of customers of CDMA mobile communication . The questionnaire combined QD Unicom actual loss of customers due to a more in-depth and meticulous research . On the analysis of the survey data , the analysis of the various elements of the score , the importance of the moving customer satisfaction and loyalty relationship SPSS8.0 software . Meanwhile, according to the difference of the different gender , age, region , and other characteristics of the sample analyzed test . Through research, maintain project QD Unicom CDMA customers to make the following recommendations : customers should fully understand the strategic significance to maintain the competitiveness of enterprises , focus on several important aspects of churn , targeted , flexible use of pricing strategies , increase customer switching costs strive to improve customer satisfaction , and ultimately win customer loyalty , and then expand the trading volume with existing customers , in order to maintain effective customer to improve customers' growing time in the network , to support the economic efficiency of enterprises , improve market competitiveness and meet challenges under the new situation .
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