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Based on visitor experience of ethnic minority areas of Folklore Tourism Product Development
Author: ZhangXueZuo
Tutor: HuangYiNong
School: Hunan Normal University
Course: Tourism Management
Keywords: Minority areas Folklore Tourism Product Visitor Experience Phoenix
CLC: F592.7
Type: Master's thesis
Year: 2009
Downloads: 936
Quote: 5
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Abstract
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Minority folk tourism products based on folklore as the main , with a variety of folk customs and folk activities to expand the tourism project , which is based on the history and culture of a minority background , sorting through excavation , restoration and other means of reproduction or artistic process , emphasizing the visitors experience the local folk customs and through the production and living conditions and access to new pleasure to enjoy the complex, is China's tourism an important part of product development . Then, in the context of the experience economy era , ethnic minority areas in the fierce market competition to survive and develop , we should focus on the visitor experience requirements , good tourist experience management , to provide a memorable travel experience folk . In this study, experience from the perspective of tourists will travel experience folk theory and minority areas of tourism products combined impact on the quality tourism experience in carding elements based on the proposed minority areas visitors to experience folk tourism product quality elements system model assumptions , 5 Likert scale questionnaire design and conduct a survey of the original data collection , using the SPSS software for data analysis and processing . First , the author constructed through factor analysis Minority Folk visitors experience the quality of tourism products Element System model to arrive at six main factors , and in accordance with the actual situation is divided into four main factors, namely product experience , environmental experience , management experience , personal capacity factor . Secondly, the use of variance analysis, the basic attributes of tourists with different folk tourism product experience for all the major importance of cognitive factors there was a significant difference . Again , the use of the law of large numbers of tourists to experience the impact of the major folk tourism products prime importance . Finally, the analysis of the tourists Phoenix folk tourism product overall feelings and perceptions of the importance of the various elements of experience , based on the proposed Phoenix visitor experience folk tourism product management strategies that build the core experience products , and build the perfect experience environment, strengthen the comprehensive highly challenging experience management and personal abilities .
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