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A Comparative Research on Corporate Culture and University Culture

Author: ChengLiBin
Tutor: DongXiaoZuo
School: Guangdong University of Foreign Studies
Course: Ideological and Political Education
Keywords: Corporate Culture College culture Comparative Study
CLC: F270
Type: Master's thesis
Year: 2009
Downloads: 371
Quote: 1
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Abstract


Corporate culture as a culture, is the inevitable result of the development of science in the modern enterprise management. The era of winning in today's era of cultural management, cultural, corporate culture will inevitably become the core competitiveness of enterprises, the most important content of enterprise management, more and more domestic and international business community and the academic attention. Colleges and universities as a different corporate social organization, in essence, is a unique feature of the cultural institutions. The university culture Similarly college survival, the decision of the management, competitive factors. Corporate culture, the role of the university culture has drawn increasing attention in recent years, research results are endless, and I believe that, enterprises, colleges and universities to adhere to the scientific concept of development, comprehensive, coordinated and sustainable development, there are of course a lot of work to be done, but it is essential to strengthen its cultural construction, A comparative study of the two cultures is not only conducive to building a culture of, and contribute to the management of the enterprises and universities, this is a topic of innovation, research at home and abroad is lagging behind, more systematic understanding of the two cultures, the main use of the method of theoretical research and case studies, and learn from each other on the two cultures, especially the development of the university culture do some useful exploration. The study is divided into three parts: Part I: A Review First, the background and significance of the research themes, ideas and methods for review; Second, corporate culture, college culture concept for classification elaborated; once again, on the domestic outside Research to comment; Finally, to put forward their views on the study of innovation, lack of future research trends. Part II: Analysis of corporate culture and university culture awareness connotations of the two cultures, development model, functional and innovative compare both learn from each other, the necessity and feasibility of providing theoretically, by comparison, basis. Part III: the corporate culture and the university culture learn from each other this part mainly on the basis of a comparative study of both proposed two cultures learn from each other, the necessity and feasibility of the program; followed by the different levels of university culture Success Stories, further argued learn not only necessary, but also feasible; once again, commentaries, identify appropriate cases the lack of direction in the study; Finally, the reference of two cultures to make some suggestions and come to the conclusion of this article.

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CLC: > Economic > Economic planning and management > Enterprise economy > Economic theory and methods
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