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Abstract

Marketing channel construction , is a major event in the operation and management of modern enterprises . AB ( to maintain secrecy, the full name of the author faded , referred to as AB) is the leading enterprises of China's household electrical appliance industry , once the leading shares of the Shanghai stock market . AB, with thirty years of TV manufacturing experience , our earlier consumer electronics development and manufacturing of large state-owned enterprises . After years of development , AB has considerable experience accumulated in international . , AB is actively deepening the management reform , integrated management of resources , and strive to achieve a breakthrough in the cause of expanding global market . Color television market in the United States is the world's largest single market , full of opportunities and challenges . For the majority of China's color TV manufacturing enterprises to enter the U.S. market only conducive to the implementation of the national \looking for new development opportunities . The theme of this paper is AB, color TV in the U.S. marketing channel construction . The author learned the basic theory of marketing channels and combined with the practice of their own work to expand the U.S. market , AB, color TV , to carry out marketing activities in the process of analysis of the market environment in the United States in many ways from the economic , political , and technical requirements , which depicts the overall characteristics of the U.S. TV market , analysis of the status of AB, the company is building in the United States are the advantages and disadvantages of TV marketing channels , and thus raised the AB in the U.S. marketing channel construction strategy and countermeasures . AB, color TV building marketing channels in the United States , it is possible to understand the characteristics of the color TV market in the United States , to find out the general laws of the U.S. appliance market development for other product lines AB and more of China 's household electrical appliance enterprises to enter and the development of the United States The market provides some lessons learned . The U.S. market is one of the world 's highly developed market , the characteristics of consumer appliances and other markets of the developed countries or regions such as Western Europe, there are similarities , AB marketing channel construction may expand to other countries or regions also AB TV market , construction, marketing channels provide a valuable experience .

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CLC: > Economic > Industrial economy > The world's industrial economy > Industrial sector economy > Electrical and electronics industry
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