|
In recent years, China's communications industry is gradually entered a stable period of development, the communications market is becoming saturated, network scale to meet basic calling needs era has ended. Meanwhile, with the increasing competition in the market, per user ARPU value of the traditional business is also declining, the operators have committed to the development of various types of value-added services, in order to change or slow this downward trend, stabilize and improve the user ARPU value, such as SMS, ring tones, mobile data services, hoping to seize the initiative in the fierce competition in the market by providing users with a wealth of business and information, new profit point. Value-added telecom services is by virtue of the underlying bearer network resources and other communications equipment and the development of additional communication services. According to statistics, despite the current traditional voice / data access services is still the largest source of revenue for the telecommunications industry, but its development momentum has slowed down, and value-added services revenue grew rapidly, its huge development potential space is bound to make it become an important pillar of the telecommunications company's future development. Based on the the Telecom Operation of this trend in recent years, telecom operators continue to increase the intensity of the development of value-added services, and in the PHS / data network / solid online launched a related value-added services, combined with the contents of the services provided by the SP / CP, effective improve the ARPU. However, despite the introduction of the SP value-added services has brought greater prosperity, but due to the lack of management tools, also led to a series of questions, such as: due to SP fraud caused by customer complaints, the lack of settlement means the contents of the SP / CP , can not achieve the unified certification / unified billing / unified management, business support function is weak, and so on. To change these adverse conditions, telecom operators have been serious business for individual reflection, such as short message service construction management system of the SP, but this is not conducive to Shanghai Telecom value-added services for specific business-building-specific management platform, integrated management, are likely to cause a waste of resources and management costs rise. Telecom operators focused business management system It is in this context that the birth of a centralized business management system to realize the unified management of the SP various value-added services, unified authentication and unified billing flexibility to develop a variety of value-added services combination packages, not only can solve the problem of integrated management of the fixed / PHS/3G value-added services, to integrate and strengthen the existing marketing links, and can improve the value-added business value chain to enhance the dominance of telecom operators in the value chain, take the initiative to lay the foundation for telecom operators in the fierce market competition to occupy. This paper studies focused business management system, including a focus on business management system overview, system functions, which can be managed business platform, for example, system performance, platform security.
|