Dissertation > Excellent graduate degree dissertation topics show

Green Finance: A New Field of China’s Merchant Banking

Author: ChenZhenXing
Tutor: ZhuPingHui
School: Xiamen University
Course: Business Administration
Keywords: Green Finance Strategic studies Marketing
CLC: F832.2
Type: Master's thesis
Year: 2008
Downloads: 1040
Quote: 2
Read: Download Dissertation

Abstract


"Green Finance", also known as "Sustainable Finance", is becoming a going trend with the growing concern on environmental protection and climate changes. It is not only a prerequisite for the sustainable development of society, economy, and environment, but also a natural outgrowth of sustainable financial development.The paper gives a systematic summary of theories and practices in the Green Finance. Based on theories in strategic corporate management and marketing, it explores the strategies for developing green finance in China’s merchant banks and addresses some specific issues in the green financial marketing. The findings of this paper are as follows:1. Compared with traditional finance, green finance takes into account social responsibility and environmental protection. Therefore, it better prepares financial institutions for the risks and opportunities in their surroundings, and enables them to cope with the relationship between obligation and profits. This paper affords a rather practical perspective on the promises and threats lying before China’s merchant banks, and their respective strengths and weaknesses. Some suggestions are offered for the development of green finance.2. With a view to the unpreparedness in developing green finance by China’s merchant banks, this paper proposes a series of strategies, including substantiating the corporate outlook and commitment with green finance, improving corporate management, formulating operational policies, building special task forces, optimizing operations, reinforcing marketing, publishing reports on environmental efficacy and social obligation.3. The development of green finance in China’s merchant banks entails the establishment of a corresponding marketing system. The paper also attempts some views on the choice of the end markets, market orientation, products reserves and development, as well as business models. The highlights of the paper are mainly two-fold:First, it elevates the strategic position of green finance to a level of establishing the corporate values and culture in financial organizations. Accordingly, the paper recommends "substantiating the corporate outlook and commitment with a sustainable development view", and "publishing reports on environmental efficacy and social obligation".Second, it offers specific and workable measures as to how to formulate operational polices of green finance, incorporate environmental considerations into the operation, set up an environmental risk management system, as well as establishing an operational model of green finance.

Related Dissertations

  1. Research on Early Warning System of Company’s Marketing Risk Based on Simulated Community in the Internet,F274
  2. Study on New Product Launch Strategy in Decathlon,F274
  3. A Study about the Development of the Domestic Affiliate Marketing,G206
  4. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  5. Analysis on the Marketing Problems in Small and Medium-sized Sports Events and Countermeasures Research,G80-05
  6. A Study on Healthcare Product Marketing Based on Data Mining Technology,F426.72
  7. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  8. Research on Index System of Marketing Risks in Apparel Enterprises,F426.86
  9. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  10. The M Company Essential Oil Skincare Marketing Strategy Study,F274
  11. Marketing Strategy for Acetic Acid in CE Company,F274
  12. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  13. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  14. Shenzhen infant health club marketing strategy research,R174
  15. A life insurance company marketing strategy,F274
  16. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274
  17. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  18. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  19. Perspective on Expericence Ecomomic Development and Marketing of Wuhu’s Sport Tourism,G812.7
  20. A Study on Marketing Strategy of Dongchen Group,F274
  21. Integrated Marketing Communication Theory in the East Cup Application,G80-05

CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
© 2012 www.DissertationTopic.Net  Mobile