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Beihai City Development Strategy : combined city marketing and Urban Planning Perspective

Author: YangLiZhi
Tutor: LuXiongWen
School: Fudan University
Course: Business Administration
Keywords: development strategy urban planning urban marketing
CLC: F299.2
Type: Master's thesis
Year: 2009
Downloads: 349
Quote: 1
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Abstract


Through view of urban marketing and urban planning, with methods of historical comparison, SWOT Analysis and case study, the paper takes a deep、comprehensive and systematic study for Beihai’s development strategy, analyzing why Beihai lags behind. Meanwhile, some helpful enlightenment for Beihai’s development is gained from the successful cases of other cities.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Municipal economic profiles of countries in the world cities > China
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