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With the continuous improvement of people's living standards , the demand of automotive styling has risen to the stage of emotional satisfaction . The car is no longer a purely physical form of the tool , but an emotional form of consciousness , carrying the emotional sustenance of people's daily lives . Car fun , entertaining , symbolic , symbolic value , emotional pleasure deep-seated spiritual and cultural needs , and gradually become the focus of attention , and fully focus on the inner emotional needs of the people became a new design trend . In this case , how to accurately grasp the emotional needs of the user , and thus more precise automotive design became automotive stylists unavoidable topic . The thesis research the user emotional needs , and automobile styling elements emotional expression , the combination of the two proposed model based on a set of user - emotional needs to guide the design of automotive styling emotional . First, to explore the the user emotional needs from a psychological point of view , then the papers draw on lifestyle marketing analysis of typical ethnic classification of user groups , Focus , come to the emotional needs of the user . Emotional needs for users to explore the automobile emotional gap automotive product development , combined with the car design their own characteristics and image scale , drawn car emotional gap factor used to guide the design of automotive styling . Then, the paper discusses the automotive styling elements in the three levels of emotional emotional expression , analysis of product design , based on transforming the shape of the design method based on the prototype and image association , in order to join the user emotion and car modeling features , a complete framework and steps to build a design based on the emotional needs of the automotive styling . Finally, the target user for the younger age groups in China , and analysis of their emotional needs and imagery preferences in automotive styling features , combined with research and proposed method of micro- car design , empirical study emotional significance of the demand for automotive styling developed value.
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