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The rapid development of high-speed rail is a good opportunity to railway passenger while also bring a large impact on the road passenger transport industry, how to meet the challenges of the road passenger transport industry to promote sustainable development is an urgent need to study the subject. Lack of a more comprehensive analysis of the existing research literature, the mechanism and the scale of the impact of high-speed railway road passenger and more research has focused on how to play the comparative advantages of road passenger transport in the context of the rapid development of high-speed railway, improve service quality, and aspects of the Railway Passenger competition cooperation. In this paper, on the basis of fully compare the development of rail transport and road transport, the business environment, technical and economic characteristics, traffic characteristics and needs of different competition model to establish high-speed rail and road passenger transport competitive relationship analysis, and a comprehensive analysis of the development of high-speed railway short class line impact regardless of length of road passenger transport industry in Hubei Province, the study found a greater impact in the short-distance road passenger lines in Hubei Province, the design speed of 350 km high-speed railway, the design speed of 250 km high-speed railway intercity rail passenger impact early impact on short-haul intercity road passenger transport, as the network density increases fat ban will be great. Furthermore, the combination of the economic nature of the transport, the elaboration of the basic theory of the economic effects of transportation network and comprehensive transportation system based on demand perspective, Hubei road passenger transport in the context of the development of high-speed railway from the three levels of business, industry, government industry development countermeasures, the paper argues that the high-speed rail and road passenger transport is the relationship between competition and cooperation, the road passenger transport industry needs a clear positioning, enterprises should adjust the line, adjust capacity, long-distance access, highway and railway convergence, multiple operations, marketing six to enhance the competitiveness of enterprises and industries, the industry from the industry structure adjustment and resource integration of the two aspects to improve the efficiency of the industry as a whole, and promote industrial upgrading, at the same time the government needs scientific planning, adjust management policies to adapt to the road passenger transport industry in the high-speed railway sustainable development in the context of development. Road passenger transport development in transport demand theory, the network of economic theory, the theory of integrated transport and high-speed rail development context, combined with the specific circumstances of Hubei Province, the road passenger transport industry countermeasures proposed \from the theoretical level, the issue of road passenger transport industry in the specific context, and to analyze the problem and from a practical level, and thus have greater guidance and reference.
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