Dissertation > Excellent graduate degree dissertation topics show

Public relations change research in the context of new media

Author: WuShanShan
Tutor: WuYouFu
School: Shanghai International Studies University
Course: Business management
Keywords: New Media Public Relations Historical Materialism Productive forces Relations of production
CLC: G206
Type: Master's thesis
Year: 2009
Downloads: 815
Quote: 0
Read: Download Dissertation

Abstract


The new media have recently received wide attention from academia and the practitioners . Widely read and analyze the existing definitions on the basis of the new media are given their own definition . Because of the powerful effect of new media in the dissemination process , the public relations sector has been the introduction of the operation of the Public Relations . Theoretical basis , as well as a combination of the way , however , is still a lack of inquiry . In this paper, the definition of public relations and new media , a theoretical model of the new media and public relations , and to fill gaps in the study . In addition, the understanding of new media technologies , as well as public relations master object relations in the context of new media inevitability of change and trends from the perspective of historical materialism , can help scholars and practitioners to see the future development trends , and therefore take a more proactive attitude to embrace change , embrace the challenge . The transformation of public relations , the first performance for the transformation of the productivity of public relations , media change ; followed by the performance of the public relations relations of production change , that the change of the host-guest relations public relations . In this paper, based on the summary of media change , proposed three changes in factors of the new media . The host-guest relations public relations corresponding changes in the impetus of these factors of change , including the main object of the changing role of subject and object authority pattern changes . I believe that the main object relations , public relations , in the context of new media development will eventually be moving in the direction of equality and mutual benefit . Therefore, the future the main object relations model of public relations will gradually move closer to the two-way peer-to-peer mode .

Related Dissertations

  1. A Comparative Study about Public Relations Mode on Network of Local Government,D035.5
  2. On the comprehensive development and its practical significance,B038
  3. Based Capital Perspective outdoor new media strategic research and case studies,G206-F
  4. David Harvey Space Exploration transfer theory and its philosophical significance,B089.1
  5. An Empirical Analysis of Obama’s Online Marketing Strategy,D771.2
  6. The consumer information fragmentation Context select the path of,G206
  7. Brand new media environment, consumer behavior Analysis,G206-F
  8. McDonald's in China mainland and Taiwan comparison PR strategy,F719.3
  9. Theory of O’ Connor’s "Ecological Marxism" Achievements and Analysis,B089
  10. China New Media Relations Local Government Studies,G206
  11. Form of new media communication based on participant observation team satisfaction and performance media organizations,G206
  12. Reflective Marxism of Ойэерман and Its Morden Value,B0-0
  13. Comparative Study on Giddens, Habermas’s Historical Materialism Critical,B03
  14. Try to Discuss the Evolution of Film Aesthetics in the New Media Era,J905
  15. Analysis on Self-identiy of the New Generation of Migrant Workers under the New Media Enviroment,D412
  16. Morality as ideology in the Marxian Historical Materialism,A811
  17. The Disaster Narrative for the Government Public Relations,G206
  18. Enterprise Investor Relations Management Research,F832.51
  19. Based on human-computer interaction technology tablet message system construction,TP311.52
  20. The Expression of the New Media Art in the Public-interest Ad,F713.8
  21. Life World and Perceptual World,B089

CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
© 2012 www.DissertationTopic.Net  Mobile