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VI design is the most critical part of the CIS strategy, the most intuitive form of expression to show, is regarded as the \directly under the display platform facing the audience, therefore, the application of the system is undoubtedly the most important in the VI design and the whole CIS strategy. But the reality is that for the moment many businesses, including some internationally renowned enterprise the VI application system design part always seems no contrast befitting treatment. There are many reasons: the the uneven application elements covered by the existing application system itself involves the addition to the graphic design of the rest of the design categories overall level and between various categories of integration, coordination problems, more quick success social industries mentality dictates. Thus, although the overall graphic design of the Chinese mainland is already quite mature, but VI design one, especially the application of part of the system, such as bottlenecks encountered stalled. Application system design into the top of the plane (including quasi-planar) the text graphic content design application elements of design and application elements bear with paper office supplies and letters belonging to the areas of graphic design, product packaging and print ads category belongs industrial design aspects of office supplies, transport and product modeling, building belongs to the architectural and environmental areas of art and design, landscape, interior and exhibition show, employees belonging to the fields of fashion design and jewelry design various types of apparel, belonging to the areas of media arts TV and online advertising. It can be seen, the design of the application system is a large and complex systems engineering, integrated design across categories, each application elements and on top of the plane must be categorized specifically deal with instead of eyebrows and beard grabbed. Although the design involves so many categories, throughout the the excellent application system design elements is always the main line in addition to part of the logo contains V working base system, one or more of the following slogans, standard colors and basic pattern, more importantly, from enterprise for the VI application system covers many design categories overall unity of style and seeking common ground while reserving differences seen enterprises rigorous attitude and management level, and reflect the vision from the exquisite detail of each application elements and ingenious creativity at and vitality - this has completely risen to the level of the MI, the pros and cons of the extent of the application of the system itself is the best reflection of the spirit of enterprise connotation. An article about V working application system design part discusses specific elements of design cases as an argument, both positive and negative aspects of the research, and then work out how each application elements corresponding to a viable creative design direction and basic principles, namely to functional flexibility in the use of part of the base system, as a necessary design elements, but not for its sleepy, tailored application elements modeling and above the plane, such as text, graphics, and creativity into one . Gold and not to go all flash - because of its own is not a light source, only in the irradiation of the light source will emit brilliant light; cultural and spiritual connotations, perhaps this the fineness full of gold, but if no VI application The contrast of this bright light source, would certainly have been eclipsed.
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