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Research on Development Strategic of Hunan Century Love International Jewelry Plaza

Author: PanXiaoLin
Tutor: ChenShou
School: Hunan University
Course: Senior management of Business Administration
Keywords: Hunan Century Plaza International Jewellery Love Strategic objectives Strategy Implementation
CLC: F426.8
Type: Master's thesis
Year: 2009
Downloads: 179
Quote: 1
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Abstract


China's jewelry consumption has occupied an important position in the international market will have a direct impact on the trend of the international market trends and prices . To the 21st century in order to shape the corporate image of the brand is characterized by development stage , China's jewelry industry in the face of unprecedented opportunities for development, as the industrial development environment continues to improve, China's jewelry industry to maintain a healthy , sustainable and stable development of good posture . Meanwhile, the international financial crisis on the luxury industry tremendous impact can not be ignored , this complex environment, Hunan Century Plaza International Jewellery situation how should seize the opportunity , rapid and sound development, has become the company's need to be resolved issue. In this paper, Hunan Century Plaza International Jewellery situation as the research object , the strategic management theory, dynamic theory of competitive strategy , market structure theory, development of retail formats theoretical research and Century Plaza International Jewelry love reality , through the international jewelry industry , domestic environment , the competitive structure of the market , Century resources , etc. emotion analysis , targeted situation in Hunan International Jewellery plaza century development strategy , which raised the company's overall strategy of development and milestones . Further, the height from the company's development strategy discussed how the internal and external environment , combined with its own resources , the company 's strengths and weaknesses exist , opportunities and threats facing the proposed development of the situation century strategic thinking , a clear development strategy center of gravity , the overall framework and guiding ideology, in a clear development strategy based on the objectives , design appropriate strategic elements , and developed a supporting role , effective implementation of the strategy to ensure that the situation in Hunan century Plaza International Jewellery development strategy implementation.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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