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Henan Wanxi Pharmaceutical Limited Company Development Strategy Research

Author: LiuShuYan
Tutor: ZhangMingZheng
School: Henan University
Course: Business Administration
Keywords: Wanxi pharmaceutical development strategy strategic choice strategy implementation
CLC: F272
Type: Master's thesis
Year: 2012
Downloads: 33
Quote: 0
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Abstract


Chinese medicine is the specialty medical science gradually built up by our forefathers in thelong history of development and the fight with the disease process, have made outstanding contributionsto the progress of civilization of the Chinese nation and the world. As the most national characteristicsand the unique advantages of the "boutique domestics",since the beginning of the new century, China’spharmaceutical industry is good heritage and carry forward, and made remarkable achievements. At thesame time, rapid development, the Chinese medicine is still behind the times for various reasons, cannot meet the growing health needs of the broad masses of the people. The traditional Chinese medicineindustry was widespread small-scale production, industry concentration and the low level of technology,access threshold is not high, the product R&D and innovation behind the product quality varies greatly,weak competitiveness of enterprises, the slow process of internationalization.Wanxi pharmaceutical carrier as a proprietary Chinese medicine industry-traditional Chinesemedicine enterprises, has developed into a set of medicinal plant, the Chinese pharmaceutical R&D,sales as one of the modern enterprise group, although the development of enterprises has madesignificant achievements in these years, but also faces with severe internal problems and foreignaggression. With the changes in the external environment, more and more enterprises are facing theuncertainties, how to develop, how changes in the market environment and with its own characteristics,and scientific and rational strategic decision-making system, establish a development strategy for theimplementation of the safeguards to achieve bigger and stronger, to become a major issue in the processof enterprise development.Firstly, the theory of strategic management at home and abroad were discussed, the main toolsof strategic analysis: PEST analysis, five forces competitive model and SWOT analysis matrix.Secondly, Wanxi pharmaceutical facing macroeconomic environment, industry environment andanalysis of the conditions of internal resources and capabilities, summed up the advantages and theweaknesses of the enterprises themselves,and the opportunities and threats of the external environment.again, using the SWOT matrix, clear Wanxi pharmaceutical development of strategic objectives, thesystem pursuant to which the company’s development strategy planning. Finally, to achieve the smooth progress of the strategic objectives, it also develop a strategy for the implementation of enterprisesspecific safeguards.

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