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A Study on the Credit Card Using Behavior by College Students
Author: YanJing
Tutor: JiaJianMin
School: Southwest Jiaotong University
Course: Decision Sciences
Keywords: Credit card use Money Attitude Credit Card attitude Consumer Socialization Demographic characteristics
CLC: F832.2
Type: Master's thesis
Year: 2008
Downloads: 573
Quote: 0
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Abstract
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College students as the research object , on the basis of the domestic and international credit card usage behavior research , exploratory study of college students money attitudes , credit card attitudes and credit card usage behavior and its influencing factors . Innovative study mainly : First, in the study of college students' psychological - behavioral , introduced the concept of the \including socio-economic status of the family , the social impact of source and home location ( rural / county / city ) ; , learn from a mature foreign money and credit card Attitudes scale localization improvements , college students money attitudes and credit card attitude measurement , and studied their impact on credit card use behavior of college students . Study found that college students the individual 's social factors , demographic characteristics of its money attitude and credit card use behavior have a significant impact ; same time college students money attitude can also affect its credit card attitude and credit card use behavior , while college students credit card attitude and significantly with affect credit cards behavior: the family seat , and social sources of influence in the social and cultural backgrounds of college students play the most important role , the family seat of whether to use a credit card , the frequency of use and the average per amount of consumption \significant impact ; social impact source only affect college students \money attitude in the consumer to enjoy the use of \credit card , and a higher frequency of use , the average amount of each consumer is also higher . College students credit card products for commercial banks marketing Finally, we put forward some suggestions , and study limitations are discussed .
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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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