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The Study of Strategies of Inner Mongolia Autonomous Media Industry

Author: HeLiYan
Tutor: ZhangJunHao
School: Inner Mongolia University
Course: Journalism
Keywords: Inner Mongolia Media Industry Tactics Structural reform Integration of resources
CLC: G206-F
Type: Master's thesis
Year: 2009
Downloads: 172
Quote: 2
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Abstract


Today, the opportunities and challenges of the media industry in Inner Mongolia . The one hand , the media industry in Inner Mongolia is facing a variety of development opportunities ; On the other hand , is also facing increasing challenges brought by the changes in the media environment for the media industry in Inner Mongolia . Comprehensive survey of the status quo of the media industry in Inner Mongolia on the basis of analysis of the advantages of the development of the media industry in Inner Mongolia : Inner Mongolia sustained and rapid economic growth has laid a solid economic foundation for the media industry in Inner Mongolia : the gradual relaxation of the policy environment for the development of the media industry in Inner Mongolia conditions ; unique social and cultural resources in Inner Mongolia for the development of the media industry in Inner Mongolia inexhaustible source ; Inner Mongolia 's unique geographical location has a great geographical advantage ; media industry in Inner Mongolia has been achieved in recent years created the possibility for further growth . Inner Mongolia 's media industry the following problems : the media industry as a whole backward and uneven development , the use of cultural resources is inadequate , the industry chain is short , low degree of market , lack of competitiveness , media positioning is not clear , a serious tendency of individual heroism , innovation lack of motivation , subject to the low level of urbanization . Therefore , we propose that the media industry in Inner Mongolia should follow the development strategy : continue to increase the intensity of media reform , for a thorough reform of personnel system , the implementation of media integration strategy , expanded floor coverage , looking for the meeting point between the social and cultural resources and markets , content is king and marketing is king channels Xiang- combined to find the point of integration of the media functions and media development , the implementation of news planning and event planning , grasp the development of new media trends .

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