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A Study on the Holiday System’s Impact on Tourist’s Behavior

Author: GuYongJian
Tutor: CuiFengJun
School: Zhejiang Technology and Business University
Course: Tourism Management
Keywords: Holiday system Tourism consumption Travel consumer behavior Supply and demand
CLC: F592
Type: Master's thesis
Year: 2008
Downloads: 716
Quote: 2
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Abstract


End of 2007, the State Council of the \The new holiday system officially implemented. The introduction of the new holiday system would travel , what impact consumer behavior , and thus be what impact holiday travel trends , government departments and tourism enterprises and how to deal with the new changes , becoming a serious problem . The original intention of this study is hoped to identify the impact of the main aspects of tourism consumer behavior , grasp the development trend of holiday tourism , make targeted recommendations and countermeasures. In this paper, the system for the holiday and tourist spending in basic research to start , first of the holiday system and the relationship between tourism consumption , and thus on the use of relevant theories of the sort . Holiday system and then build the relationship between tourism consumer behavior research model through Hangzhou empirical research, analysis holidays institutional change impacts on tourism specific aspects of consumer behavior , reveals a new holiday system Hangzhou Holiday tourism trends , and then summed up our holiday tourism trends. Finally, from the country of destination and enterprise levels respond to suggestions and put forward countermeasures. Text is divided into four parts: the first chapter that the topics of the background and significance of research at home and abroad were reviewed, on holiday , have defined the concepts of the system . The second chapter of the holiday system and tourist spending for basic research , the first of holiday tourism consumption system and the relationship between concentration and holiday tourism consumption characteristics were analyzed , and then the related theories do a comprehensive explanation and combing, and finally build holiday travel system and the relationship between consumer behavior research model . Chapter III of the new holiday system through Hangzhou Holiday tourism consumption empirical study drawn holiday consumer behavior system on tourism impacts, propose new context holiday travel trends. Chapter holiday travel trends from the start, put forward a sound institutional and administrative bodies holiday functions proposed government departments do a good job destination holiday travel advice and holiday travel tourism enterprises improve business activities countermeasures.

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