|
Town is between urban and rural human settlements large residence, which has over the historical traditions and cultural characteristics of ancient houses, ancient streets, ancient buildings and other historical monuments, both historical heritage, but also the history of reproduction, but also cultural tourism resources meets West, its unique culture, especially with modern civilization Preserving traditional isolation environment to meet the modern traveler divergent psychological. Town tourism development practices far to go in front of the theory, the domestic academic research mostly concentrated in the town architecture, art, history, culture, geography, science and landscape protection and other aspects of ancient villages, about town experience tourism research is lagging behind, have yielded few results. In recent years, with the growing tourist town rise gradually have given domestic academic attention and concern, and the emergence of a number of relevant research results, based on this situation, this paper attempts from the perspective of experience developing tourist town. This research is to study the technical route problems, analyze and solve problems and empirical analysis. First studied the leisure and tourism development on the proposed town to experience the necessity of tourism development; After studying the relevant theories, based on further analysis of the development status and experience tourism town town tourism experience consumer demand, concludes town tourism development experience The overall concept, and Chongqing Ciqikou an example, the combination of theory and practice. This paper consists of four parts, as follows: Part I: Analysis town tourism development experience. First, China town compared classification, and town to experience tourism resources are analyzed, including town tourism resource types, features and overall town tourism resources tourism town experience the unique value; also analyzed the town to experience the impact of tourism development and the presence of factors issue. Part II: Analysis of consumer demand tourist town experience. Detailed analysis of the town to experience the nostalgia tourism consumption propensity, cultural needs, individual needs, participation requirements and other characteristics; from the knowledge structure, age level and source distribution analysis of the town to experience tourism source market. Part III: Town experience overall vision of tourism development. Mainly from the seven areas for vision, including: guiding ideology and development goals, development management, planning principles, image planning, product development, interpretation systems and marketing. Youyi visitors to experience every aspect which needs and visitor satisfaction as the core, were deep-step detail. Part IV: an empirical analysis of Chongqing Ciqikou example. After analyzing the experience of Chongqing porcelain port town tourism development based on the current situation, in accordance with the third part of the town proposed tourism development experience overall concept of the seven areas were once again experience the ancient town tourism development theory with practice.
|