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Huaneng Group Guangdong Electric Power Market Development Strategy

Author: CaoLin
Tutor: ZhouGuoHua
School: Southwest Jiaotong University
Course: Business Administration
Keywords: Electricity market Environmental analysis Development strategy
CLC: F426.61
Type: Master's thesis
Year: 2009
Downloads: 246
Quote: 0
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Abstract


With the advance of China's power market reform, the introduction of competition in the power generation side, the market has formed a number of the seller, a single buyer situation. China Huaneng Group, as China's largest independent power producers, how in the increasingly fierce competition in the case, to ensure its sustainable path of development, how to seize the opportunity to not only make use of their own advantages, but also able to overcome their own weaknesses to avoid risk where the key to business success. In this paper, the theory and practice of strategic management combined level to promote the study of the environment in which the China Huaneng Group, Guangdong electricity market, and strive to seek the best strategy for the development of Huaneng Guangdong market. Firstly, the use of the macro environment NPEST analysis of Huaneng Group, including the natural environment, political environment, economic environment, social and cultural environment and technological environment for analysis that China's economic development has encountered unprecedented domestic and international challenges, in the face of forward to the difficulties of the international oil, the ups and downs in the price of raw materials, the impact of the financial tsunami, saving task is very heavy, but at the same time such a challenge to our economic structure adjustment, enhance environmental protection, corporate restructuring has brought rare opportunities for development . Second, the use of Porter's five forces model, based on the work of the power industry in Guangdong Province, as well as through the analysis of competition and cooperation relations between the major competition between the five power generation groups and local power generation groups that Huaneng Guangdong The share of the electricity market is less competitive position of being behind. Then combined Huaneng internal environment, including the Guangdong region of the institutions set Industry Overview, device status, operation and financial capital operational circumstances and technical development of the situation, and Hua Neng in the Guangdong power market, the current strategy for the implementation of the effect of the analysis, the SWOT analysis model, and profiling opportunities and threats in the external environment for enterprises and internal strengths and weaknesses from the future development of the enterprises to make strategic orientation. Finally, in the development of the strategy that the the Huaneng Group should intensify offensive to the electricity market of Guangdong, it is recommended that the Huaneng Group under the premise of the integration of regional companies, and actively carry out the acquisition of new projects in order to achieve scale expansion, and focus on the power layout and clean energy development, strengthen MERCOSUR integration strategy, while ensuring technical support, in order to enhance the sustainable development efforts of the Huaneng Group in Guangdong.

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