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Of online auctions operators Modes and Mechanisms

Author: ZhangHongHua
Tutor: XiongYongQing
School: Central South University
Course: Business Administration
Keywords: Online auctions Transaction process Security mechanisms Profit model E-commerce
CLC: F713.359
Type: Master's thesis
Year: 2008
Downloads: 462
Quote: 0
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Abstract


The online auction is the traditional auction model and computer information technology combined with new types of e-commerce, over the Internet in the past only a small number of people to participate in the aristocratic form of commodity exchange into every Internet users can join one of the civilians transactions way . In China, as the representative of the online auction Taobao has formed one of the most popular shopping . This thesis focuses on domestic and international online auction related documents are collected and organized , and conduct research and analysis on major online auction site . This thesis online auction consumer group orientation and shopping motives , the focus of the whole process of the online auction site , online auction security mechanism model , analysis of the profit model of online auction sites , focusing on the online auction industry in profit prospects for the development of online advertising . Best Taobao domestic development in case study analysis of the problems and make recommendations , wish to provide to the online auction site practitioners to refer to and learn from .

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Sale of goods > Auction
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