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The Research on the Profit Model of Hunan Animation Industry in the View of Animation Industry Chain

Author: JiangYuLan
Tutor: OuYangYouQuan
School: Central South University
Course: Communication
Keywords: Hunan animation industry Animation industry chain Profit model
CLC: G124
Type: Master's thesis
Year: 2009
Downloads: 352
Quote: 0
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Abstract


The particularity of the animation industry is that derivative products to industry downstream industry chain to achieve the profitability of the enterprise , and not primarily rely on the sale of the product itself, sowing marketing to make money , and therefore , the animation industry by the profitability of the industry chain model for the survival and growth of the animation business it is particularly important . Hunan is the largest province of the animation industry , animation industry profitability , Hunan has important reference for our interpretation of the animation industry forms the situation and the future direction . In this paper, the industrial chain theory , first described in Hunan animation industry development situation and the development of the industry chain , to clarify Hunan animation industry chain horizontal expansion and vertical extension ; followed by analysis Hunan animation SWOT model , clearance of its advantages , weaknesses, opportunities and challenges , focused on Hunan animation industry chain to build and nurture ; then from the international and domestic double comparative Perspective , discusses the new animation industry profit model , including mobile phone animation , theme parks , film and television animation mode ; Finally, we use the theory of ecological industrial chain and platform enterprise theory to construct the framework of Hunan animation industry profit model , and the use of the theory of value network business ecosystem theory , cultural industries economic theory build the theoretical analysis and case empirical Hunan animation industry profit model .

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CLC: > Culture, science,education, sports > The world culture and culture > China > Cultural industries, cultural market
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