Dissertation > Excellent graduate degree dissertation topics show

Research of Marketing Management Information System in Oxygen Company of WISCO

Author: WenHuanXi
Tutor: CaiShuQin
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Sales Management Marketing Strategy MIS
CLC: F426.31
Type: Master's thesis
Year: 2008
Downloads: 134
Quote: 0
Read: Download Dissertation

Abstract


With the rapid development of the industrial gas industry , the market competition is becoming increasingly fierce . Enterprises in addition to constantly develop new business areas and develop new profit growth point , internal IT application to become an important means for enterprises to enhance their core competitiveness . At present, the low degree of industrial gas business sales . Due to the special nature of industrial gas sales , ignoring the cylinder safety management based short-sighted approach in the marketing of industrial gases emerging constraints enterprise sales operations , resulting in a safety hazard . Industrial gas companies only to establish a scientific and standardized marketing information system , in order to maximize the development value of large customers , improve enterprise efficiency. In this paper, the Wuhan Iron and oxygen sales market environment and enterprise sales management issues facing the transition process of the new marketing strategy , targeted sales of information technology solutions , trying to enhance corporate information management system by establishing sales the goal of the internal core competencies . The first part of this article discusses the overview of the industrial gas market , problems exist in the industrial gas business sales management and industrial gas companies realize the necessity of the sales management information ; Wuhan Iron and Oxygen marketing environment analysis of the second part focuses on the marketing of the Wuhan Iron and oxygen status and sales strategy , SWOT theory a systematic analysis of the internal and external environment , the advantages and disadvantages of Wuhan Iron and oxygen , and sales management issues discussed oxygen Company marketing strategy implementation , analytic and its root causes , and solutions proposed the establishment of a personalized marketing programs . The third part of the proposed objectives and principles of the the oxygen company has established sales information management system , analysis of the WISCO oxygen sales management processes , and establish a more scientific and standardized according to the special nature of the industrial gas market , covering security management, sales management , customer relationship management , warehousing management model of the function cylinder sales information management system . Reference cylinder sales information management system implementation .

Related Dissertations

  1. Study on New Product Launch Strategy in Decathlon,F274
  2. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  3. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  4. Gas station convenience store sales strategy,F426.22
  5. Marketing Strategy of China campus buy,F274
  6. PXSF Nursery School Service Marketing Management Analysis,G617
  7. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  8. CPPCC newspaper Marketing Strategy,G216.3
  9. Marketing Strategy for Acetic Acid in CE Company,F274
  10. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  11. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  12. Shenzhen infant health club marketing strategy research,R174
  13. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274
  14. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  15. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  16. A Study on Marketing Strategy of Dongchen Group,F274
  17. Integrated Marketing Communication Theory in the East Cup Application,G80-05
  18. CBA Taiyuan stadium box office Marketing Strategy Research,G841
  19. Silica fume industry market analysis and Aiken ( China ) Company Marketing Strategy,F426.71
  20. China Refractory Products Market Marketing Strategy,F274
  21. Longliqi direct Strategy,F426.72

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile