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China is an ancient , traditional Chinese holidays precipitation of the thousands of years of traditional Chinese culture , every festival has its historical origins and wonderful legends . Traditional holiday customs , reflect our nation 's traditions and customs , morality and religious ideas , hopes of good wishes and vision of life , has a strong cohesion and inclusiveness . However, with the rapid development of the world science and technology , economy, culture , emerging cultural and aesthetic impact on our brains , the beauty and importance of the traditional culture of the people gradually faded away . Korean Dragon Boat Festival application for human legend and intangible heritage book success in 2005 , causing great concern to domestic public opinion , we suddenly wake their own traditional culture , we do not attach importance to , and does not protect consequences is stolen , regret 's too late. In this paper, the traditional festival theme of the expression of the graphic design works as a research object , posters , brochures , festival extends commodity , a summary of the traditional expression and innovative way of thinking , comparison , development , summed up a series of traditional festivals graphic design new ways of expression , and to promote a better sense of the traditional festivals and cultural wake of the broad masses of the attention and protection of traditional festivals . In terms of innovation performance , combined with the graduate creative works instance , put forward arguments and discussed in detail , justifiably, more lively, in-depth exposition of the way design and produce the effect of the graphic design of the traditional festival . Overall, the graphic design of the traditional festival is a very meaningful research topics in globalization , we must vigorously strengthen propaganda festival culture , can not forget about one's past . The traditional festival culture is not only an important part of our national culture , but also the coaching of China 's traditional culture , is the gem of our national wisdom .
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