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The Popular Element and Communication Research of Haiyan Teleplay

Author: HeShuZuo
Tutor: HongZhaoHui
School: Liaoning University
Course: Radio and television Art
Keywords: Haiyan phenomenon Typed Pop elements The commercial brand
CLC: J905
Type: Master's thesis
Year: 2011
Downloads: 76
Quote: 0
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Abstract


Haiyan drama is adapted from the novel by the Haiyan, From the first work, "undercover police"to the sensation of the screen " Never Close Eyes", Helped popularize the many stars from the "Jade Goddess of Mercy"to the transformation as a "five-star Hotel" ,Almost every TV broadcast, when the effect has reached people turned out.With the increasing fame Haiyan, Haiyan drama investment protection into show business profits, Star of many film and television drama has become even more famous by virtue of Haiyan.Close to reality but the story twists and turns bizarre, Love-hate romance hero and heroine way, a lot of material consumption of luxury scene is an essential element of the play Haiyan. However, the present study the root causes of the hit TV series popular literature is limited. Many scholars merely novels in the study area, and ignore the call of Haiyan ability to play great business. Therefore, the phenomenon of re-birth of carding Haiyan, Haiyan drama of the popular business model elements and the creation of the modern drama is very meaningful reference.This article on the nature of the understanding of drama, analysis of Haiyan the essence of drama - spiritual, through the interpretation of Western consumer theory,.Detailed analysis and summary of popular television shows Haiyan elements - the charm of consumption, observation and study drama in the commercial operation of Haiyan and dissemination of release patterns into contemporary works of its TV viewing audience and demand to study, research Haiyan drama The fundamental reason.

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CLC: > Art > Movies, TV Arts > Film,television, art theory > Television and movies, reviews, appreciate
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