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Study of Marketing Strategy of PHS Crbt

Author: XuYunSen
Tutor: HuTao
School: Beijing University of Posts and Telecommunications
Course: Business Administration
Keywords: product life cycle PHS Marketing Strategy 4PS
CLC: F626
Type: Master's thesis
Year: 2008
Downloads: 35
Quote: 0
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Abstract


As a very important concept, product life cycle plays a critical role in deciding novel product developing and marketing strategies. Product market life cycle could be determined properly by using product life cycle theory. Competitiveness could be enhanced significantly and the economic efficiency could be improved markedly given correct marketing and managing strategies adopted and adjusted dynamically according to the attributes of product life cycle at different stages. In this thesis, based on the estimation of the life cycle of PHS , the analysis of its competition environment based on SWOT method, and the application of marketing management knowledge, 4PS analysis and comparison of two marketing strategies, "classic PHS" and "monthly PHS", were conducted. The future developing prospect of PHS and it ’s referential significance to other products of Nanning Telecommunication were also discussed in this thesis.

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