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Chinese magazine advertising persuasion and critical discourse analysis

Author: ZhuXiaoPing
Tutor: ZhaoXia
School: Jiangsu University of Science and Technology
Course: Foreign Linguistics and Applied Linguistics
Keywords: Chinese magazine advertising Critical Discourse Analysis Persuasive Systemic Functional Grammar
CLC: H152
Type: Master's thesis
Year: 2011
Downloads: 73
Quote: 0
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Abstract


In modern society, the dissemination of information , the pivotal position of the ad , which is characterized pay attention , memory and persuasion . The advertising language persuaded to become a striking new topic . Many Chinese and foreign scholars , respectively, from semiotics, stylistics , language school , as well as the function of multiple angles used its research and published a large number of works for the description of the vocabulary, syntax and rhetorical features . Critical discourse analysis critical linguistics also known , is an important topic in linguistics , the interaction between the main ideology and discourse . In fact , the ideological meaning behind commercials manipulating key to people buying behavior , obviously , critical analysis is the most effective tool . In the field of textual criticism , many Chinese and foreign linguists analysis to set a good example . This paper attempts to understand the previous overall grasp the characteristics of the discourse on the basis of the of another Volkswagen discourse - Chinese fashion magazine advertising , critical discourse studies , designed to tap the creative language of advertising discourse is how to persuade function . Selected 59 from 2008 to 2009 12 Her Style magazine advertising as corpus . Intertextual thematic structure of the corpus of discourse and physical systems , human systems , the detailed statistical descriptive analysis of the distribution and frequency of occurrence , and related items . The study found that the advertisers product information to consumers , and not in the limited space straightforward to help vendors to consumers purchasing requirements . But implied , not manipulation .

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CLC: > Language, writing > Chinese > Writing,rhetoric > Of Stylistics
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